Das ist Thüringen
Das ist Thüringen – Regional Storytelling Meets Digital Campaigning
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problem
The state of Thuringia wanted to move beyond being seen solely as a travel destination — and instead be recognized as a vibrant cultural and culinary region with a strong local identity. The challenge: how to tell authentic regional stories that resonate emotionally while remaining digitally relevant and visually refined.
solution
We developed a digital storytelling format under the umbrella of Das ist Thüringen, featuring local personalities such as celebrity chefs Maria Groß and Ralf Zacherl. The campaign combined cinematic imagery, authentic editorial content, and social-first storytelling to highlight the people and products that define Thuringia’s identity. All content was designed to work seamlessly across the website, social channels, and video platforms — creating a consistent, emotionally engaging brand experience.
Strengthened Thuringia’s reputation as a region of creativity, craftsmanship, and culinary excellence, while generating high engagement through authentic storytelling and visually rich digital experiences.
year
2020
timeframe
2 months
tools
Adobe CC, Adobe XD, Figma
category
UI/UX
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