KIKA Redesign
KiKA Redesign – A Digital Platform for the Next Generation
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problem
By 2019, KiKA, the German public children’s television channel, faced a major digital transformation challenge: Its online platform needed to evolve from a static website into an engaging, time-based digital experience that matched how young audiences were consuming content — fast, interactive, and mobile-first.
solution
We completely reimagined the KiKA digital ecosystem with a strong focus on user experience, accessibility, and cross-device performance. The redesign introduced time-based video playlists, intuitive navigation flows, and a modular design system optimized for social media and streaming behavior. Alongside the UX overhaul, a comprehensive website relaunch unified the KiKA brand across channels, ensuring visual consistency between web, app, and social platforms. Every element — from motion to typography — was designed to feel vibrant, accessible, and unmistakably KiKA.
A modern, responsive platform aligning KiKA’s digital offering with contemporary viewing habits.
year
2019
timeframe
10 days
tools
Adobe CC, Adobe XD, Figma
category
Branding and Identity
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