ZDFheute App
ZDFheute App – Relaunching a News Brand for the Digital Generation
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problem
As younger audiences increasingly turned to digital-first platforms for news, ZDFheute needed to reinvent its mobile app to remain relevant in a crowded, fast-paced market. The challenge: to modernize the brand’s look and feel, communicate journalistic credibility with a lighter, more approachable tone — and relaunch ZDFheute as one of Germany’s leading news apps.
solution
We developed a cross-media campaign to support the app relaunch — combining television trailers, social media ads, pre-rolls, and in-store search ads under a single, cohesive visual narrative. The creative strategy placed clarity and trust at the forefront, using bold headlines, simplified iconography, and motion to express transparency and immediacy. By integrating consistent typography, a clean color hierarchy, and a unified digital voice, the campaign elevated ZDFheute beyond its broadcast heritage — positioning it as a modern, mobile-first brand for a new generation of users.
The ZDFheute app achieved #2 in Germany’s App Store charts shortly after launch.
year
2019
timeframe
6 months
tools
Adobe CC, Adobe XD, Figma
category
UI/UX
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