ZDF Digital Campaigns
Various digital Campaigns for multiple ZDF In-House Productions, ranging from Out-of-Home material to multiple digital touchpoints.
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problem
ZDF, as a leading public broadcaster, needed to transform its digital presence to remain relevant in a fast-evolving media landscape. Legacy branding, inconsistent digital touchpoints, and rising expectations for motion, interactivity, and cross-platform coherence posed significant obstacles to audience engagement.
solution
We crafted a unified digital branding and campaign system that could flex across platforms and formats. Through consistent visual language, typographic hierarchy, motion design and animations, we reinforced the brand identity across social, digital, and out-of-home channels.
year
2018 – 2021
timeframe
4 years
tools
Adobe CC, Blender, Figma
category
Branding and Identity
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